The Concept Behind Tip 2 Tip
Tip 2 Tip is a 6-month quest on the Infinite Search, stretching from one end of the Indonesia Archipelago to the other. It's a journey about discovery, adventure, adversity and the people who share the laughs along the way. From perfect waves to unlocked mysteries, feral pirates to cabin fever, this voyage promises it all - minus a final destination.
A Quick Search History Recap
Rip Curl was born from the Search. It was not a marketing exercise and it was not pretend. In the beginning - way back in the 1960s - the Search was expressed in the actions of two young surfers, Doug 'Claw' Warbrick and Brian Singer, and their personal quest for a lifestyle that allowed them to surf and live by the coast.
Their quest grew into a company philosophy and then the Search in turn evolved into Rip Curl's lead brand value. The Search for waves, for snow, for a party, for a good time...
Today, the Search is Rip Curl's greatest inspiration. The essence remains the same as it did 40 years ago and the journey never ends...


