Rip Curl Planet

When Brian Singer and Doug “Claw” Warbrick founded Rip Curl in 1969, they had one clear vision: to be regarded as the Ultimate Surfing Company. From the start, they understood that achieving this meant more than just making great products for the Search. It meant doing right by the people and places that shape who we are.

With that in mind, they established a set of core values to guide Rip Curl, placing Community and Environment at the heart. This led to the creation of Rip Curl Planet in 2008, an initiative dedicated to driving sustainability, engagement, and innovation.

Today, we lead a range of initiatives across product development to reduce waste, lower energy use, and prioritise preferred materials.

As a B Corp, we’re committed to fair and ethical business practices, reducing our impact, and doing better for both people and the planet. You can learn more about Rip Curl’s sustainability initiatives under Rip Curl Planet’s four key pillars.

Rip Curl Planet’s Four Key Pillars

Certifications & Memberships

B Corp
Rip Curl became a Certified B Corp brand in early 2023, demonstrating its commitment to high social and environmental standards. The certification aligns with its ongoing sustainability efforts, including responsible material sourcing, ethical labor practices, and reducing its environmental footprint.

Seamless
In 2023 Rip Curl joined Seamless as one of six foundation members to support the transformation of the textile industry in Australia. Seamless aims to create a circular clothing industry by 2030.

Fair Labor Association
We are proud to be recognised as a Fair Labor Accredited company. Fair Labor Accreditation verifies that our company has systems in place to protect the workers who manufacture our products, based on the Fair Labor Association’s internationally recognised labor standards.

Our other partners include: