Rip Curl Privacy Statement

At Rip Curl we take your privacy seriously. The purpose of this Privacy Statement is to inform you about how we collect and manage your personal information.

This Privacy Statement should be read in conjunction with any terms and conditions provided to you.

Last Updated: 6 November 2024

Who is Rip Curl?

Rip Curl, the ultimate surfing company, was founded in 1969 in Bells Beach, Australia. For more than 50 years, Rip Curl has been a market leader in surfing and is synonymous within surf culture.

Country Legal Entity
Australia Barrel Wave Holdings Pty Ltd
Rip Curl Group Pty Ltd
Rip Curl International Pty Ltd
Rip Curl Finance Pty Ltd
Curl Retail No1 Pty Ltd
New Zealand Rip Curl Proprietary Limited
RC Surf NZ Limited
America Rip Curl Inc
Brazil Rip Curl Brazil LTDA
Canada Rip Curl Canada Inc
France Rip Curl Europe SAS
Germany Rip Curl Germany
Indonesia PT Jarosite
Italy KMD Brands Italy SRL
Japan Rip Curl Japan Co., Ltd
Portugal Rip Surf LDA Unipessoal
Spain Rip Curl Spain SAUnipersonal
Sweden Rip Curl Nordic AB
Switzerland Rip Curl Suisse SARL
Thailand Onsmooth Thai Co Ltd
Rip Curl (Thailand) Co.,Ltd
UK Rip Curl UK Ltd

Who is KMD Brands?

KMD Brands is a global outdoor, lifestyle and sports company, and certified B Corporation. The Group consists of three iconic brands: Kathmandu, Rip Curl and Oboz.

What personal information do we collect?

We may collect the following personal information from you:

  • Your contact information.
  • Details of items purchased and payment details.
  • Your areas of interest, style, and size preferences.
  • Interactions with our website, social media channels or adverts.
  • CCTV footage.
  • Call recordings.
  • Confirmation of your identity.
  • Your enquiry or feedback.
  • Competition entries.

We may also collect personal information about you from trusted third parties who have your consent to provide this information to us.

If you choose not to provide certain personal information you should be aware that we may not be able to provide you with products and services. 

We collect personal information directly from you when you:

Visit our stores

When you visit our stores we may collect:

  • Close-Circuit Television (CCTV) footage
  • Details of items purchased and payment details
  • Your contact Information
  • Your areas of interest, style, and size preferences
  • Details of your enquiry or complaint
  • Feedback on our services provided by you.

Interact with our website, social media channels or adverts

When you visit our website we may collect:

  • Details of items purchased and payment details
  • Your contact Information
  • Details about your location
  • Your delivery and billing address
  • Your areas of interest, style, and size preferences
  • Your login details
  • Details of your enquiry or complaint
  • Feedback on our services provided by you
  • Details about your computer and browser
  • Your interactions with our website, including the pages you click on.

Join our loyalty program

When you join our loyalty program we may collect:

  • Your contact Information
  • Your gender
  • Your date of birth
  • Your login details
  • Feeback about your use of Apple Wallet or Google Pay
  • Details about your location.

Rent Equipment

When you rent equipment we may collect:

  • Your contact Information
  • Your date of birth
  • Confirmation of your identity
  • Details about your location
  • Details about your proposed usage.

Contact us or provide a product review

If you contact us we may collect:

  • Your contact Information
  • Details of your enquiry or complaint
  • The contents of your communication
  • Feedback on our services provided by you
  • A recording of our phone conversation.

Enter a competition, promotion, sweepstakes, contest, or survey

If you enter a competition, promotion, sweepstake, contest, or survey we may collect:

  • Your contact Information
  • Your date of birth
  • The entry details.

Make an application to be a wholesale customer

If you apply to be a wholesale customer we may collection:

  • Your contact Information
  • Your postal and residential address
  • Your date of birth
  • Information about your credit application
  • Payment details.

Apply for employment with us

If you apply for employment with us, we may collect:

  • Your contact information
  • Your address
  • A copy of you curriculum vitae
  • A cover letter
  • Information about your salary expectations
  • Details of current work permit or visa
  • Details regarding your availability to work
  • Information about existing medical conditions
  • Information about your fitness to work including the results of medical and photometric testing
  • Details of any convictions
  • Your credit rating
  • References.

We may also collect personal information about you from a third party or a publicly available source, including social media. We also work closely with third parties (for example, business partners, joint marketers, advertising networks, analytics providers, social media companies and search information providers) and may receive information about you from them. We may combine this data with other information we collect. 

How do we use your personal information?

We use your personal information for a variety of reasons including:

  • Enabling you to purchase products and services from us.
  • Enabling you to use products or services provided by us.
  • Locating our products and equipment.
  • Providing you customer service.
  • Administering our loyalty program.
  • Running contests, promotions, and events.
  • Providing you with information about products, promotions, functions, or events.
  • Sending marketing or promotional communications.
  • Delivering effective and relevant advertising.
  • Improving our products and services.
  • Delivering services to wholesale clients.
  • Recruitment of staff.
  • Meeting our legal or compliance obligations.
  • Enforcing the law.

We use your personal information for a variety of reasons including:

  • Enabling you to purchase products from us, to process your orders and deal with administrative issues
  • Allowing you to use features of our products and services, when you choose to do so
  • Allowing you to rent equipment from us
  • Locating our products and equipment
  • Answering your inquiries and delivering customer service to you
  • Administering our loyalty program, including communicating with you about your membership
  • Enabling you to enter contests, promotions, or events that we promote or run
  • Satisfying your warranty or product service or repair requirements
  • Providing you with information about products, promotions, functions, or events, including those of KMD Brands entities and selected partners
  • Enabling selected third parties to provide you with information about other products or services that we think may be of interest to you
  • Delivering and measuring the effectiveness of advertising we serve to you and others
  • Undertaking research to understand our customers, and making improvements to our products, services, purchasing and customer support processes
  • Administering our site for internal operations, including troubleshooting, data analysis, testing, research, security, statistical and survey purposes
  • Enabling us to consider applications for wholesale clients
  • Recruitment of staff
  • Meeting our legal or compliance obligations
  • Managing and resolving any legal or commercial complaints and issues
  • Enforcing the law.

We may send marketing or promotional communications to you where you have indicated you would like to receive these, including about our products, services, or brand. If you do not wish to receive such communications, please contact us and we will respect your request and cease future communications. You can also unsubscribe via the relevant link in the email you received.

Who do we share your information with?

We may share your information in the following circumstances:

  • With other entities within the KMD Brands Limited group.
  • With members of the public or third parties, such as Facebook, where you agreed.
  • To enable relevant adverts for our products to be provided to you.
  • In anonymous form where there is a benefit to the customer base.
  • To confirm your suitability for employment with us.
  • To enforce the law.

We may share your information in the following circumstances:

  • With other entities within the KMD Brands Limited group.
  • If you voluntarily enter contests, promotions, or events that we promote or run, we may publicly disclose the name and location (city) of winners.
  • If you register your loyalty card in Apple Wallet or Google Pay, then we will share your membership number and the associated barcode with Apple or Google (as the case may be) in order to facilitate the use of your loyalty card within Apple Wallet and Google Pay.
  • To advertisers and advertising networks that require data to select and serve relevant adverts to you and others. 
  • Subject to your opt-in and/or opt-out rights, to third parties for their own marketing purposes such as co-sponsors of events or activities.
  • Where we are using Google Analytics your information will be disclosed to google for use as detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.
  • In the event that we buy, sell, reorganise, merge or dissolve businesses or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets.
  • To law enforcement, regulatory bodies, legal advisors or similar third parties.
  • To allow us to complete pre-employment checks including confirming your criminal history, obtaining your credit rating and checking your references.
  • In an anonymous form with carefully selected third parties, where there is an identified benefit to some or all of the customer base (for example, environmental protection research). This data will not identify you.

We do not disclose your personal information to any third party other than those described previously, subject to where we are legally required to do so or where you have provided consent.

Do we sell your personal information?

We may share your personal information among our affiliated companies and with third parties who provide valuable services to us. However, we do not sell your personal information for money.

Personal information may be shared in the form of cookies. A full list of cookies is available here.

If you wish to change how your personal information is used by third parties, you can mange your cookies settings.

What personal information do others collect?

If you use our services while logged into the third party services such as Facebook, then they will collect information.

If you register your loyalty card in your Apple Wallet or Google Pay, they will collect information.

If you use our services while logged into the following services, then they will collect information about your browsing as detailed in their privacy policies.

If you register your loyalty card in:

We use Google Analytics to collect information about your browsing habits while using our services. As detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.

How do you use tracking technologies including cookies?

We use cookies and other similar tracking technologies for a variety of purposes. If you wish you can mange your cookies settings.

We use cookies for a variety of purposes including to make your online experience more efficient and enjoyable. A full list of cookies is available here.

You may choose which cookies you wish to accept. If you do not accept all cookies, please be aware that you may lose some of the functionality of the website.

We work with third party suppliers who may also set cookies on our website, for example Google Analytics and Facebook. These third party suppliers are responsible for the cookies they set on our site. If you want further information, please go to the website for the relevant third party.

What legal basis do we have for processing your personal information?

Generally, we collect personal information from you where processing is necessary for the performance of a contract to which you are party, where we have your consent, or where processing is necessary for the purposes of our legitimate interests.

If you wish to discuss the legal basis your personal information is processed on for a specific circumstance, please email us at privacy@ripcurl.com.

Where we process personal information based on your consent, you may withdraw your consent at any time. Despite the above, we may process your personal information where such processing is necessary for compliance with applicable laws.

Do we use automated decision making or profiling?

We do not use automatic decision making.

We use information collected when you browse our website and purchase items from our stores to personalise your shopping experience and determine appropriate advertising.

We collect personal information about you when you browse our website and purchase items from our stores. We use this information to personalise your browsing and shopping experience.

We do this by using software to analyse information collected and to determine which products and offers you may be interested in based on defined segmentations.

We then use these insights to provide you with tailored product and offer recommendations and information which may assist you in your decision making.

How long do we keep your information?

We only keep your personal information for as long as it is required.

We will keep your personal information:

  • Until we no longer have a valid reason for keeping it
  • Until you request us to stop using it
  • For as long as required by law.

We may keep just enough of your personal information to ensure that we comply with your requests for deletion.

Where do we hold your information?

We hold your information worldwide. Wherever your information is held we ensure your rights are protected. We do this by

  • Ensuring we have suitable legal contracts in place; and
  • Holding information in countries with an adequacy decision (note New Zealand is one of these).

How do we secure your information?

Your personal information is held in a controlled and secure environment. We use appropriate technical, organisational, and administrative security measures to protect any information we hold from loss, misuse, and unauthorised access, disclosure, alteration, and destruction.

Please do not enter any credit card details or sensitive personal information when contacting us via email, or through our website Contact Us form.

What are your rights?

In relation to your personal information, you have the right to:

  • Be informed.
  • Access.
  • Correction.
  • Deletion.
  • Restrict processing.
  • Data portability.
  • Object.
  • Withdraw consent.
  • Complain.
Your Right How We Protect Your Right
The right to be informed We have published this Privacy Statement to keep you informed as to what we do with your personal information. We strive to be transparent about how we use your personal information.
The right to access You have the right to access your information. Please email us at privacy@ripcurl.com if you want to access the personal information that we hold about you.
The right to correction If the information we hold about you is inaccurate or not complete, you have the right to ask us to rectify it. You can correct your information either within your account or by emailing us privacy@ripcurl.com.
The right to deletion This is sometimes called ‘the right to be forgotten’. Please email us at privacy@ripcurl.com if you want us to delete all your personal information.
The right to restrict processing You have the right to ask us to restrict how we process your personal information. This means we are permitted to store the data but not process it. If you want us to restrict processing of your information, please email us at privacy@ripcurl.com.

You have the right to opt out of having their personal information sold. If you wish to opt out of having your personal information sold, please email us at privacy@ripcurl.com.
The right to data portability If you wish to port your information, please email us at privacy@ripcurl.com.
The right to object You have the right to object to how we process your personal information. If you wish to object, please email us at privacy@ripcurl.com.
The right to withdraw consent If you have given us your consent to process your personal information but change your mind later, you have the right to withdraw your consent at any time. If you want to withdraw your consent, please email us at privacy@ripcurl.com.
The right to complain to a Supervisory Authority You have the right to complain if you feel that we have not responded to your requests to solve a problem. The relevant Supervisory Authority will depend on your location.

Will you change this privacy statement?

We may change this statement from time to time in the future. Any such changes will be posted here. We advise you to check back frequently to see any updates or changes.

Have a question or a concern?

In the first instance, please contact us at privacy@ripcurl.com.

If you consider that your query or privacy concerns have not been resolved satisfactorily by us or you wish to obtain more information on privacy requirements, you can contact your local Privacy Regulator.