Rip Curl Group Privacy Statement

Last Updated: August 3, 2023


At Rip Curl we take your privacy seriously. The purpose of this Privacy Statement is to inform you about our collection, use, and disclosure of any personal information that we may hold about you, including how we ensure the accuracy, integrity, and security of such information. If you are under the age of 16 years or if you are otherwise considered a minor where you live, you confirm that you have parental/guardian consent to provide your information to us for use in accordance with the terms of this Privacy Statement.

This Privacy Statement should be read in conjunction with the agreement under which you engaged with us (if any), and any terms and conditions provided to you.

Rip Curl refers to Rip Curl Proprietary Limited (ACN 004 838 064) (Australia and New Zealand), Rip Curl Europe SAS (Europe), Rip Curl Inc (United States of America), RC Brazil LTDA (Brazil), Rip Curl Japan Co Limited (Japan), Rip Curl Canada Inc (Canada) and any other related entity that is operating a Rip Curl website, all of which are a part of the KMD Brands Limited group.

Changes to this Privacy Statement

This Privacy Statement may be updated periodically. We advise you to check back frequently to see any updates or changes. The latest version and publication date will always be clearly marked.


For the purpose of this section, “Contact Information” means first and last names, email address and contact phone number.

We collect personal information directly from you when you:

Visit our stores
We collect Close-Circuit Television (CCTV) footage.

Purchase goods in store
We collect your payment method and details of items purchased, including style and size preferences. 

Complete a hard copy form or provide your information to us in store
We collect your Contact Information, your areas of interest, style, and size preferences

Purchase or return goods online, or pay other than by cash
We collect your Contact Information, delivery address, billing address, company name, password, payment method and details of items purchased, including interests (for example, camping and hiking or snow and ski), style and size preferences. Our websites may include Rip Curl-branded websites that are operated by third parties who sell goods directly to you, in which case they are collecting your personal information on our behalf.

Visit, search for and browse our websites:

  • The Internet Protocol (IP) address used to connect your computer or device to the internet;

  • Your login information;

  • Data on your screen settings and device settings, such as the point and scroll settings of your mouse

  • Web browser type and version;

  • Time zone settings; and

  • Operating system information.

We also collect information about your use or visit, including:

  • Statistical information about visits to pages on the site;

  • The products you viewed or searched for;

  • Page response times;

  • Duration of individual page view;

  • Page interaction information (such as scrolling, clicks and mouse-overs);

  • The paths taken by you through the site; and

  • The full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time).

Create an online account through our website:
We collect your Contact Information and date of birth.

Sign up to Club Rip Curl:
We collect your Contact Information, date of birth, gender, and password. Through the use of your Club Rip Curl card in Apple Wallet or Google Pay, we may collect feedback about your use of Apple Wallet and Google Pay to help us better understand and improve the experience for our members, which may include your location information. If you do not want us to collect, use or disclose the information described above, you should not register your Club Rip Curl membership card in Apple Wallet or Google Pay. 

Use of Apple Wallet or Google Pay is subject to the following Privacy Policies, which may change from time to time. It is important that you read the policy before registering your Club Rip Curl card in Apple Wallet or Google Pay.

Contact us via email:
We will collect your email address and any contact information provided. We will also collect the contents of your email.

Contact us via our contact us form:
We will collect your email address and the details of the matter that you are contacting us about.
We will also collect your Club Rip Curl number, and order number, if you choose to provide it to us.

Contact us by telephone:
We collect your Contact Information and the content of the conversation, which is recorded. 

Contact us via social media:
We collect information about your social media username/handle, the social media platform you used and the contents of your post or message (which may also include your Contact Information, if you provide this to us).

Contact us via mail:
We collect your Contact Information and the contents of your letter. 

Contact us via chat bot:
We will collect your Contact information, if provided, and the contents of your chat session. 

Submit a product review:
Your full name and email address

Enter a competition, promotion, sweepstakes, contest, or survey:
Your Contact Information, contact number, address, and date of birth. 

Make an application to be a wholesale customer:
Your Contact Information, postal and residential address, date of birth and credit application information, including credit card payment details.

Apply for employment with us:
Your Contact Information, physical address, curriculum vitae, cover letter, details of current work permit or visa (including your passport number), your availability to work, medical conditions, and salary expectations.

Engage with public platforms:
We may also collect personal information about you from a third party or a publicly available source, including social media. We also work closely with third parties (for example, business partners, joint marketers, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, social media companies and search information providers) and may receive information about you from them. We may combine this data with other information we collect.

Rent Equipment
When you rent equipment we may collect your contact information, date of birth, confirmation of your identity, and details about your location and proposed usage of the equipment.


If you use our services while logged into the following services, then they will collect information about your browsing as detailed in their privacy policies.

We use Google Analytics to collect information about your browsing habits while using our services. As detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.


A cookie is a piece of code that creates a file on your computer to track the pages that you view on our website.  We use cookies for a variety of purposes including to make your online experience more efficient and enjoyable. A full list of cookies is available here

The information we obtain from our use of cookies will not usually contain your personal data.  Although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you—but only where you voluntarily provide it (eg by completing an online form) or where you purchase goods from us.

We work with third party suppliers who may also set cookies on our website, for example Google Analytics and Facebook. These third party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party.

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website.

Do Not Track is a privacy preference offered by certain browsers. We do not respond to Do Not Track signals.


Rip Curl collects personal information for a variety of purposes including the following:

  • Enabling you to purchase products from us, to process your orders and deal with administrative issues;

  • Answering your inquiries and delivering customer service to you;

  • Administering our Club Rip Curl loyalty program, including communicating with you about your membership;

  • Enabling you to enter contests, promotions, or events that we promote or run;

  • Satisfying your warranty or product service or repair requirements;

  • Providing you with information about products, promotions, functions, or events, including those of KMD Brands entities and selected partners;

  • Enabling selected third parties to provide you with information about other products or services that we think may be of interest to you according to your preferences and applicable law;

  • Measuring or understanding the effectiveness of advertising we serve to you and others and to deliver relevant advertising to you;

  • Undertaking research to understand our customers, and making improvements to our products, services, purchasing and customer support processes;

  • Administering our site for internal operations, including troubleshooting, data analysis, testing, research, security, statistical and survey purposes;

  • Allowing you to participate in interactive features of our products and services, when you choose to do so;

  • Enabling Rip Curl to undertake credit assessments for wholesale applicants;

  • Reviewing employment applications;

  • Meeting our legal or compliance obligations;

  • Managing and resolving any legal or commercial complaints and issues; and

  • Enforcing the law.

  • Allowing you to rent equipment from us.

  • Locating our products and equipment.

If you choose not to provide certain personal information you should be aware that we may not be able to provide you with products and services. 

We may send marketing or promotional communications to you where you have indicated you would like to receive these, including about our products, services, or brand. If you do not wish to receive such communications, please contact us and we will respect your request and cease future communications. You can also unsubscribe via the relevant link in the email you received.


We process your personal information because you’ve given us permission and because we need to process the information to provide the services you have requested and/or to fulfil our contract with you. We may also process your personal information to comply with the law.


We engage a number of organisations to perform certain business-related functions on our behalf (including web hosting, maintaining databases, logistics, promotional, research or marketing activities, and processing of payments). These organisations are contractually required to protect your personal information and to only use it for the purpose of performing the relevant business-related functions.

Information may also be disclosed in the following circumstances:

  • If you voluntarily enter contests, promotions, or events that we promote or run, we may publicly disclose the name and location (city) of winners.

  • If you register your Club Rip Curl card in Apple Wallet or Google Pay, then we will share your Club Rip Curl membership number and the associated barcode with Apple or Google (as the case may be) in order to facilitate the use of your Club Rip Curl membership card within Apple Wallet and Google Pay.

  • To advertisers and advertising networks that require data to select and serve relevant adverts to you and others. 

  • Subject to your opt-in and/or opt-out rights, to third parties for their own marketing purposes such as co-sponsors of events or activities.

  • With other entities within the KMD Brands Limited group.

  • Where we are using Google Analytics your information will be disclosed to google for use as detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.
  • In the event that we buy, sell, reorganise, merge or dissolve businesses or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets.

  • We may also disclose personal information to law enforcement, regulatory bodies, legal advisors or similar third parties (1) where we are under a legal duty to disclose or share personal information in order to comply with a legal obligation (which may include courts, law enforcement and national security authorities of jurisdictions in which we operate or store personal information), (2) in order to enforce or apply our website terms and conditions and other agreements, or (3) to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

    We may also share anonymised information with carefully selected third parties, where there is an identified benefit to some or all of the Rip Curl customer base (for example, environmental protection research). This data will not identify you.

    We do not disclose your personal information to any third party other than those described previously, subject to where we are legally required to do so or where you have provided consent.


Your personal information is held in a controlled and secure environment. We use appropriate technical, organisational, and administrative security measures to protect any information we hold from loss, misuse, and unauthorised access, disclosure, alteration, and destruction.

Please do not enter any credit card details or sensitive personal information when contacting us via email, or through our website “Contact Us” form.


Personalising your experience through profiling (Australia and New Zealand only).

Rip Curl collects personal information about you when you browse our website and purchase items from our stores. Rip Curl may use this information to personalise your browsing and shopping experience. We do this by using software to analyse information collected and to determine which products and offers you may be interested in based on defined segmentations. We then use these insights to provide you with tailored product and offer recommendations and information which may assist you in your decision making. We also regularly review interactions with our messaging at an aggregated (non-identifiable) level in order to measure the effectiveness of our segmentation and personalisation activities


For the purposes of the California Consumer Privacy Act (CCPA), in certain instances, we will share personal information among our affiliated companies and with third parties who provide valuable services to us. This falls within the wide definition of “selling” under the CCPA, however, we do not sell your personal information for money.


We only keep your personal information for as long as it is required.

We will keep your personal information:

  • Until we no longer have a valid reason for keeping it;
  • Until you request us to stop using it;
  • For as long as required by law.

We may keep just enough of your personal information to ensure that we comply with your requests. We will not use your personal information for any purpose other than those described in this Privacy Statement and will comply with your right to deletion (described below).


We hold your personal information worldwide. 

Wherever your information is held we ensure your rights are protected. We do this by

  • Ensuring we have suitable legal contracts in place; and
  • Holding information in countries with an adequacy decision (note New Zealand is one of these).


Your Right

How We Protect Your Right

The right to be informed

We have published this Privacy Statement to keep you informed as to what we do with your personal information. We strive to be transparent about how we use your personal information.

The right to access

You have the right to access your information. Please contact us if you want to access the personal information that we hold about you.

The right to correction

If the information we hold about you is inaccurate or not complete, you have the right to ask us to rectify it. You can correct your information either within your account or by contacting us.

The right to deletion

This is sometimes called ‘the right to be forgotten’. If you want us to delete all your personal information, please contact us

The right to restrict processing

You have the right to ask us to restrict how we process your personal information. This means we are permitted to store the data but not process it. If you want us to restrict processing of your information, please contact us.

The right to data portability

We will allow you to obtain your personal information for your own purposes across services in a safe and secure way. Please contact us if you wish to port your information

The right to object

You have the right to object to how we process your personal information. If you wish to object,please contact us. As part of the right to object, Californian residents have the right to opt out of having their personal information sold. If you wish to opt out of having your personal information sold, please contact us.

The right to withdraw consent

If you have given us your consent to process your personal information but change your mind later, you have the right to withdraw your consent at any time. If you want to withdraw your consent, please contact us.

The right to complain to a Supervisory Authority

You have the right to complain if you feel that we have not responded to your requests to solve a problem. The relevant Supervisory Authority will depend on your location.


In the first instance, please get in contact with us directly via the details below. If you consider that your query or privacy concerns have not been resolved satisfactorily by us or you wish to obtain more information on privacy requirements, you can contact the relevant Supervisory Authority.

Location Contact Authority


Via the Contact Us form

The Office of the Australian Information Commissioner.

Information about how to lodge a complaint is available on the Privacy Commissioner’s website.


Via the Contact Us form

The Brazilian Data Protection Authority.


Via the Contact Us form

Rip Curl North America
3030 Airway Avenue
Costa Mesa, CA 92626

The Office of the Privacy Commissioner of Canada.

Information about how to lodge a complaint is available on the Privacy Commissioner’s website.


Telephone: +33 969 394 069

Rip Curl Europe,
Privacy Officer
407 Avenue de la Tuilerie
40150 Soorts-Hossegor, France

For EU members, see the EDPS’ website for information on your relevant data protection authority.


Telephone: +62 361 751745

There is currently no supervisory authority in Indonesia.


Telephone: 0466-28-7766

Rip Curl Japan Co., Ltd.
Personal Information Manager 551 Fujisawa, Fujisawa-shi, Kanagawa
5F, Nisshin Building

The Personal Information Protection Commission. Information about how to lodge a complaint is available on the Commission’s website.

New Zealand

Via the Contact Us form

The New Zealand Office of the Privacy Commissioner.

Information about how to lodge a complaint is available on the Privacy Commissioner’s website.

United States

Via the Contact Us form
Telephone: 1 800 482 2875

Rip Curl North America
3030 Airway Avenue
Costa Mesa, CA 92626

The United States Federal Trade Commission Information about how to lodge a complaint is available on the Commission’s website.

United Kingdom


The Broadgate Tower Third Floor, 20 Primrose Street London, EC2A 2RS

The UK Information Commissioner’s Office.

Information about how to lodge a complaint is available on the ICO’s website.