Since the beginning Rip Curl has actively contributed to its local communities, through employment opportunities made available and through supporting relevant community groups and issues, particularly maintenance of the coastal environments. We also have a strong determination to be environmentally responsible, and we encourage our crew to participate in achieving this. The below points guide the crew in achieving our Value of “Community and the Environment”, that constitutes our Environmental Policy;
- Design and develop innovative products that are durable and long-lasting, extending product life and reducing overall consumption, giving consideration to the impact of each stage of the production cycle on the environment.
- Bring added value to product design and manufacturing, such as eco-friendly and recycled materials.
- Endeavour to continue to understand all aspects of the production process, from raw materials to the final stage of production, in an effort to minimize the impact of each stage on the environment.
- Continue to search for new production processes and available products that impact less on our environment, whether it be carbon reduction and/or waste reduction.
- Reduce our use of plastics throughout the production and delivery process of our products.
- Strive to use less and waste less in all areas of operations.
- Respect the people and the land in which our products are produced.
- Give back to the local community and environment in which our offices and suppliers are located.
- Demonstrate honest and ethical behavior in all that we do.
We see our pathway to sustainability as a journey where our customers and crew are constantly raising their expectation level. It is this level of expectation we seek to meet and exceed.
In practical terms, our commitment to improving the environmental sustainability of our operations extends to:
- All of our warehouse and office crew spend a day a year (Rip Curl Planet Day) working to rehabilitate the natural environment in their local areas (tree planting at Bells Beach, cleaning up the beach at Trestles, tending to the sand dunes in Hossegor).
- We support like-minded environmental organisations at a local level, in line with our Principles and Values, and we see that by giving control of this to our local regions, we can make a daily difference with the many small organisations that work hard in this space. (For example - Uluwatu Clean Up)
- The Rip Curl Pro Bells Beach is the longest running professional surfing contest in history. It is also a “Waste Wise” accredited event, with on average 80% of all rubbish generated during the event window sifted into recycling piles and delivered to appropriate waste facilities.
- We have developed a 100% recycled line of mountainwear – the “Rip Curl Search Series” – to deliver a sustainable and durable alternative for customers who want this type of product.
- We are working with scientists in varied organisations on a more environmentally sustainable way of manufacturing wetsuits, continuing our 49 years of leadership in wetsuit technology. This is particularly important as we seek to improve our own factory – an area that we control on a daily basis.
- We are reducing the individual packaging requirements surrounding our products, which has vastly reduced the waste on hand each week in our warehouses. We are moving wherever possible to recycled/recyclable packaging with our audited suppliers.
- We are a signatory of the Australian Packaging Covenant, continuing to collaborate with other industries on sustainable packaging solutions.
- We are continuing to eradicate the use of plastic bags in our retail network and intend to be 100% plastic free in this space.
- We are installing solar panels at our Torquay Head Office and warehouse, in an effort to reduce our consumption of power and electricity.
- We are changing to low halogen lightbulbs to increase energy efficiency in-office across the RCG.
Our ongoing plan is to improve in the areas already in action, before turning to new initiatives. That way we will know we are having a focused impact, rather than working in an ad-hoc fashion. However, if we see a logical improvement which can be made in a new area of environmental protection – and we can bring it to bear in our business immediately – we will seek to make that happen.